The tech industry has a persistent problem with gender inequality, particularly in its leadership ranks, and a new study from LivePerson proves that this problem goes a lot deeper than just pure statistics. It reflects on treatment in the modern day media. A representative sample of 1,000 American consumers was asked whether they could name a famous woman leader in tech, 91.7% of respondents drew a complete blank.

It gets even worse, only 4% were actually able to answer the question correctly, while others mentioned names like “Alexa” and “Siri”, virtual assistants.

Meanwhile, more than half of the respondents were able to correctly identify a male leader in tech, with Bill Gates, Steve Jobs, Elon Musk, and Mark Zuckerberg being the most commonly cited names. This goes to prove that this issue is much more complex, and that the popular culture in Silicon Valley, which too often mythologizes the work of male leaders without affording the same cultural cachet to their female counterparts, is not doing it any favours.

AFA Association in collaboration with Innovation Centre of the School of Electrical Engineering will host the Innovation Week that will provide the leading women from Serbian science and IT industry to present themselves.

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