At the beginning of the 20th century, working women from all over the world held protest marches in order to fight for basic human rights such as a right to work and a right to vote and be voted for. Those marches were a corner- stone to International Women’s Day. During the last few decades this holiday lost its revolutionary aspect and it was transformed into a day of just providing women with presents.

Symbolically, on this date, IKEA, pioneer when it comes to diversity in a workplace, in collaboration with AFA association and Committee for Gender Equality, will organize open panel debate on gender equality with the title “Equality works better”.

Along with the introductory speech by Zorana Mihajlović, Deputy Prime Minister and Minister of Construction, Transport and Infrastructure in the Government of Serbia, attendants will be provided with an opportunity to learn the benefits of gender equality in the workplace on the examples of successful, international companies such as IKEA, Telenor and Nestlé. As well as to find out what are the mandatory steps for Serbia to take, in order to reach the position that Sweden currently holds.

Maja Vujašković Đureinović, Corporate Public Relations & Public Affairs Manager, IKEA South East Europe, described this event as: “Even though gender equality is not a one- day issue, we decided to use the symbolism of the 8th of March, and to organize this event with the help of our partners, AFA association and Committee for Gender Equality. Together with the other companies and the Embassy of Sweden, we will share good experiences and discus the ways of collaboration between private sector and government institutions in joint effort of improving gender equality in our society.”

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